10 YEARS OF WATCHMAKING CREATIVITY
HISTORY & INSPIRATION
Briston is an independent French watch brand conceived by Brice Jaunet. The brand celebrated its 10th anniversary in July 2023. Find out more about the origins of the brand, its history, inspirations and achievements.
THE GENESIS
BRISTON
Nurtured from an early age by an entrepreneurial spirit, particularly that of his grandfather Jacques, founder of the NewMan brand in 1967, Brice has always had the ambition to bring his creativity to life. After 15 years' experience in the watch industry, which took him from Cartier to Zenith via Baume & Merci and Raymond Weil, the project came to life in 2012 in collaboration with Swiss designer friends.
SPORTY-CHIC
SPIRIT
A Briston watch stands out for its fundamentally watchmaking DNA and its sporty-chic spirit. This is the "British" spirit that the English have mastered to perfection, from the Oxford campuses to the polo fields and rowing races. It's a style that's chic, casual and quirky, and was quickly adopted in the United States from the 1950s onwards. This sportswear style, also known as "preppy", appealed to Ivy League students, starting with the most famous of them all, the iconic John F. Kennedy, and went on to become the success of brands such as Tommy Hilfiger, Ralph Lauren, Gant and Brooks Brothers...
This sports-chic spirit is embodied in the shapes, colours and materials of Briston's first collection. The Clubmaster breaks new ground with its tortoiseshell acetate case, previously used only in eyewear. A noble, natural material that gives Briston watches a distinctive look.
BIRTH OF CLUBMASTER
2013
In 2013, Briston launched its first collection: the Clubmaster Classic, with its inimitable square-camber shape and signature tortoiseshell acetate case.
SPORTY VERSION
2015
In 2015, the Clubmaster line was extended to include a Sport version with a Chronograph & Date model and an HMS, Day & Date model.
VINTAGE CAPSULE
2016
The Clubmaster line now includes a capsule collection: the Clubmaster Vintage.
DIVING WATCH
2017
The sports version of the Clubmaster line has been extended to include a diver's watch with an automatic movement: the Clubmaster Diver.
AUTOMATIC OPEN
2018
Briston is adding an automatic HMS with an open dial to its Clubmaster line: the Clubmaster Iconic.
FEMININE TOUCHES
2019
Après avoir lancée en 2017, sa première montre femme, la Clubmaster Chic, Briston s'amuse à décliner une version 24mm : la Clubmaster Lady.
STREAMLINER LINE
2020
Inspired by the Streamline movement of the late 1930s, Briston came up with a new "tonneau-camber" line. The Streamliner was born.
STREAMLINER URBAN
2022
Briston has created a sporty-chic version of its Streamliner range for urban adventurers.
ALREADY 10 YEARS
2023
To celebrate its 10th anniversary, Briston has created a timepiece featuring a Swiss Made engine for the first time: the Streamliner Urban 10th anniversary.
